BEST COMPLEMENTARY HEALTH OR BEAUTY PROMOTION (UPDATED)
To win this award you need to have come up with a complementary health or beauty promotion or ongoing programme that has contributed to an improved retail result, in areas such as cosmetics, skin care, vitamins, supplements or sports nutrition.
2018Clair Connor and her team at Auckland’s Life Pharmacy Botany have found their niche by treating loyal customers to VIP events, with slashed prices on beauty products, prize giveaways and demonstrations. And it’s working.
Ms Connor’s team have spectacular customer service skills. Last year, hosting Life Pharmacy Botany’s annual VIP guest event from Thursday 30 November to Sunday 3 December and Green Cross Health’s nationwide Black Friday sales the week before, meant pharmacy staff had the huge task of planning for two major events close together.
Both events proved to be a big success with the business recording a 45 per cent increase in retail sales across the two weekends when compared with the income raised during the VIP event in 2016.
According to the judges, Clare Connor never fails to deliver an outstanding performance and results in both Natural Health and Beauty. Her attention to detail in planning and execution is superb.